Modern Car Care

2008 Media Kit

 

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Editorial Focus

 

Our editorial focus is to engage car-care professionals with features on life in the industry. We cover it all – from equipment maintenance to business management and the latest and greatest products.

For 2008, expect even more interaction between the print product and ModernCarCare.com, including instant reader polls and other exclusive Web innovations. We garner substantial industry Web traffic, thanks to our unique and highly visible online offerings. “The Soapbox,” for example, is the blog anchored by our editorial staff; it includes the hottest happenings, industry commentary and live, behind-the-scenes trade-show coverage. We also offer searchable archives and easy access to some of our most popular issues: our Buyer’s Guide and Top 50 Carwashes ranking.

Through our print and online products, we provide carwash, detail-shop and fast-lube owners and operators with the information they need to run successful businesses. We consider it our privilege to help our readers stay on top of industry trends.